Wine (and Cheezels) in the Time of Covid
Australian winemaker Brendan Carter's business was nearly obliterated overnight when Australia went into coronavirus lockdown.
Inspired by the unprecedented challenge, Brendan and his team adapted quickly and took their small beverage empire online with daily happy hours, "isolation 6 packs," and lighthearted junk food pairings.
In this episode, Brendan discusses:
How his thriving business came to a grinding halt in the middle of harvest season
How each of Unico Zelo’s products is inherently built to fight isolation and uphold cultural identity, and
What he and his team have done to build a virtual community and maintain a sense of normalcy for people seeking to decompress after a day working from home — including trolling-turned-reality junk food wine pairings.
Brendan also shares invaluable advice for other businesses who are facing difficult times.
Links / Resources:
“Wine for the People” Daily Happy Hour via Facebook, Instagram, YouTube, and Twitch
Specific episode referenced with Nikki Friedli