Survival is Success
The events industry took a huge hit during the widespread shelter-in-place orders surrounding the coronavirus, and Sam Eitzen came to this devastating realization very quickly as gigs for his photo and video booth company, The SnapBar, were wiped out in a matter of days.
In this episode, Sam explains how his thriving Inc. 500 company suddenly found itself without work, and shares his process for — literally overnight — coming up with the idea for a new care package business (aptly named Keep Your City Smiling).
He dives into:
How this idea stuck out over 49 others
How his team has adapted to the transition, and
How they creatively used their existing assets, systems, and contacts to pivot from in-person events to e-commerce.
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